Local Business Marketing
Is your local business marketing effective?
Gone are the days of flicking through the Yellow Pages to find a local business or service.
Your customers are now searching online whether they are looking for a takeaway meal or a local plumbing service.
They are typing their search into Google to find what they want and more frequently they are searching on their smart phones.
Will they find your business, or will they find your competitor’s?
Why not try a search now, on your mobile if you want: [Your town] [Your business type].
Well did you find your business? If not…
It’s time to take action.
These are the steps you can take to improve your online visibility:
- Claim your free Google Places listing - Did you realise that you can get your business seen on page 1 of Google even if you don’t have your own website? A well optimised Google Places page will have you on page one for your most searched for keywords. More…
- Build a website – If you do not already have a website you should really consider building one. You may be surprised how little a simple, attractive and well optimised site will cost. More…
- Get your website professionally optimised for better search engine rankings - If you have a website, does it have correct on page optimisation and fresh, quality content. This will help you achieve higher rankings in Google and the other major search engines, which will help bring in more [free] targeted customers. More…
- Make sure your website displays well on mobile devices – An ever growing percenatge of online searches are now made on mobile devices such as smart phones and PDAs. If your site does not have a mobile friendly version you could be failing to reach potential customers. More…
- Build quality links into your website - The search engines love links to your site. They are considered a “vote” for your website and content. Naturally the more links, especially from highly ranked sites, the better. More…
- Use social media - Millions use Facebook and Twitter every day and if you have a presence on these social media giants it will help to build a better relationship with your customer base and is increasingly important in off page optimisation. More…
- Customer retention - You’ve put in a lot of hard work, time and money to attract your customers, make sure you keep them coming back by collecting and using their email addresses and mobile numbers to send them special offers and discounts and news of new products and services. More…